Back to Nature – a new start for the SVM brand
SVM is a boutique investment company who needed their existing brand to deliver greater impact. We ‘rebooted’ their brand to create a more intriguing and original visual context that provides greater flexibility whilst adhering to their core values.
To give SVM more ownership of the Goshawk image, we arranged a photo-shoot of the hawks in action.
From this exercise, we could go on to create iconic images for the main funds – this main imagery combined the hawk with fund-relevant images, colour with greyscale.
