Having acquired an enviable ETF platform, Legal & General were looking for a strategy that positioned their ETF offer in a unique space within the L&G brand.
A full mix of media
Our concept aimed to present the power of a trusted and established financial services provider connected to a full service ETF solutions set. The connection theme illuminated areas within the ETF universe together with a ‘dawn’ colour palette that emphasised this new area. Once established we developed various campaigns and visual assets across key marketing channels.
