ETF Securities & Lombard Odier Brand creation
Following a successful pitch, we developed a new brand that had the capacity to rethink the way intermediaries and investors approach investing – through smart beta.
The logo lock-up emphasising partnership with equal weighting to each partner was developed with a colour scheme that was at once striking and sophisticated.
The imagery developed reflected the partnership and added a uniqueness to the brand – as did the ‘Smarter Combination’ campaign ‘theme’ supporting the partnership and beyond, aided by the ‘plus’ graphic.
Together these elements created a versatile brand that stood out in a crowded marketplace.
